Our Process

We’re passionate about getting the best results for our clients.
To achieve that, we’ve designed a custom process that
combines strategic thinking and creative ideas
— a process that consistently delivers remarkable
content and results.

What Google Say's About Us

Ready for remarkable?

CONTENT CREATION
MADE EASY

We know just how hard it can be to find the right video agency, so here's how we make this easy:

01

You contact us

We'd love to hear about your business and its video needs. So why wait? Contact us now.

02

We discuss your video needs

We organise a call to talk through your video project in more depth, and identify whether we are a good fit for each other.

03

We work up our ideas

This is where the magic happens. We're talking bold ideas that deliver real results.

04

We present them back to your team

We take you through our ideas and how we can help you make a real impact with video.

Pricing- What does it cost?

This is the most frequently asked question. We wish we could give you a price tag that says exactly what each video costs, every time. But we are not making a formulated product, which we can replicate every time. Every project comes with a specific action and limitations, and we surely can suggest the best solution for it.

We suggest you broadly figure out the type of video you are interested in making along with the budget. We will provide you with the ideas and treatments that stay within the budget range.

Additionally, we are transparent in our budget breakdowns and would be sharing it with you so that you have clarity on how the monies are being spent.

Timeline - How long does it take?

This is our second most frequently asked question. Based on our experience, from the start of an idea to the delivery of the final product, it generally takes between 2 to 5 weeks (depending on the type of video you are looking to create). Sometimes, it can be shorter. Sometimes, it can be longer

Team- What can you do?

When you get us on board, you’re essentially hiring us to do it all for you. From concept, copy, production to post-production, we can take care of all the requirements under one roof.

Yet, our videos typically require hiring 10 – 40 specialist freelancers to assist us with content creation. So we bring on the director, camera team, sound engineers, makeup artists, and the rest of the crew along with our in-house team.

Delivering your project

Working with
Adanj

Once you've given us the green light, our team get to work on realising your video project. Our process is simple, smooth and straightforward from day one. No worries.

01
Project kick off
We begin the video process with a kick off meeting with the project team, establishing timelines and reponsibilities.
02
Scripting & storyboard
We work up a script based on your favourite core idea and creative concept outlined in our original presentation. We help you visualise the finished content through a storyboard.
03
Production
We work up a script based on your favourite core idea and creative concept outlined in our original presentation. We help you visualise the finished content through a storyboard.
04
Sound design & mix
We find the perfect sound track and effects for your video content - ensuring they are clear, crisp and seamless.
05
Revisions (edits)
We include three rounds of revisions for our clients to make amends where they see fit. We strive for remarkable.
06
Video activation
We're not here to make video content no one sees. We use a combination of paid promotion, social edits and optimisation techniques to reach your target audience.
07
Measuring success
Once your video has been completed and published, we measure its performance based on your original objectives.

Video content strategy

Not sure where to
start with video?

Don’t worry. We’ll help you develop a content strategy for your brand which will help you make a real impact with video and a clear plan to work from.

01
Getting to know you
We start by taking the time to get to know your business, its goals and objectives.
02
Understanding your audience
Next up: your audience. We build viewer personas and map buyer journeys to really understand what they are looking for.
03
Auditing your content
We assess your existing content to see what's working and what's not.
04
Competitor analysis
Next, we analyse your competitor's video marketing strategies and performance to sew where you stand.
05
Content gap analysis
Here's where we improve your content offering by mapping your existing video content, and your competitors to your buyer's journey.
06
Content planning
We use the insights & data from our analysis to create a list of content that covers the gaps in your content strategy.
07
Activation guidelines
We're not here to make videos no one sees. We create a set of guidelines that outlines how you and your colleagues should distribute your video content to reach even more of your target audience.

GET YOUR FREE VIDEO STRATEGY SESSION

If you have made it this far, it’s serious. ideation is a crucial step in project development. If you have an idea or project that you would like to discuss. . Let’s get in touch Even if we don’t choose to work together, this video strategy consultation is free. I am Yenika Singh, the writer, creative director at Adanj Productions. I will understand your brand/project motive and help you ideate and provide production related consultancy.